Crafting Tradition Since 1951
About Us
Leonor is a celebration of timeless craftsmanship, heritage, and the enduring beauty of family. Rooted in tradition and inspired by love, every piece we create reflects the strength, elegance, and passion of those who came before us. Drawing from Ecuadorian artistry and the values instilled by generations past, Leonor is more than jewelry—it is a story, a legacy, and a tribute to the moments that shape our lives.
This story begins in Cuenca, Ecuador, a city nestled in the Andes, known for its rich history, colonial charm, and skilled artisans. In the 1950s, Jaime Alemán and Berta Leonor Montserrat, a young couple with nothing but hope and determination, started their journey together. Without support from their families or financial resources, they dared to dream of a better future. Jaime, with tireless perseverance, walked door to door selling fine gold jewelry, while Berta Leonor, a woman of quiet strength and deep creativity, crafted intricate designs from home while raising their growing family. Her sensitivity and artistic intuition complemented Jaime’s resolve, and together, they built something extraordinary from nothing. Every sale, every piece, and every late night was a testament to their love, resilience, and unwavering belief in one another.
Through their struggles, they laid the foundation for a legacy. Their youngest son, Fernando, carried this torch forward, dedicating his life to the same craft. Fernando faced his own battles—losses that nearly broke him and setbacks that tested his perseverance. Yet, he never wavered in his commitment to the family tradition. His ability to rebuild, to trust in his craft and the artisans who worked alongside him, ensured that this legacy endured.
Today, Leonor continues this story in a new chapter. Led by Ana, granddaughter of Jaime and Berta, and her husband Juan Pedro, the brand has crossed borders to find its place in a modern world. Much like Jaime and Berta, Ana and Juan Pedro started young, with a shared vision and the belief that love and craftsmanship can create something enduring. Together, they are building Leonor from the ground up, combining artistry and innovation to bring Ecuadorian jewelry to an international audience. Their work mirrors the devotion of generations before them, infusing every piece with the same passion and care.
At Leonor, the mission is clear: to craft more than jewelry. Every design is a tribute to the legacy of Jaime and Berta, a celebration of Ecuadorian tradition, and a promise of elegance and quality. Leonor invites you to wear not just a piece of jewelry but a piece of history—a symbol of love, resilience, and timeless beauty.
Leonor: Crafting Tradition
This story begins in Cuenca, Ecuador, a city nestled in the Andes, known for its rich history, colonial charm, and skilled artisans. In the 1950s, Jaime Alemán and Berta Leonor Montserrat, a young couple with nothing but hope and determination, started their journey together. Without support from their families or financial resources, they dared to dream of a better future. Jaime, with tireless perseverance, walked door to door selling fine gold jewelry, while Berta Leonor, a woman of quiet strength and deep creativity, crafted intricate designs from home while raising their growing family. Her sensitivity and artistic intuition complemented Jaime’s resolve, and together, they built something extraordinary from nothing. Every sale, every piece, and every late night was a testament to their love, resilience, and unwavering belief in one another.
Through their struggles, they laid the foundation for a legacy. Their youngest son, Fernando, carried this torch forward, dedicating his life to the same craft. Fernando faced his own battles—losses that nearly broke him and setbacks that tested his perseverance. Yet, he never wavered in his commitment to the family tradition. His ability to rebuild, to trust in his craft and the artisans who worked alongside him, ensured that this legacy endured.
Today, Leonor continues this story in a new chapter. Led by Ana, granddaughter of Jaime and Berta, and her husband Juan Pedro, the brand has crossed borders to find its place in a modern world. Much like Jaime and Berta, Ana and Juan Pedro started young, with a shared vision and the belief that love and craftsmanship can create something enduring. Together, they are building Leonor from the ground up, combining artistry and innovation to bring Ecuadorian jewelry to an international audience. Their work mirrors the devotion of generations before them, infusing every piece with the same passion and care.
At Leonor, the mission is clear: to craft more than jewelry. Every design is a tribute to the legacy of Jaime and Berta, a celebration of Ecuadorian tradition, and a promise of elegance and quality. Leonor invites you to wear not just a piece of jewelry but a piece of history—a symbol of love, resilience, and timeless beauty.
Leonor: Crafting Tradition